OPTIMAL SKIN CARE SYSTEMBy Eugene FoxMannatech Inc. is very careful about how they bring new products to market. They never develop new products merely to produce sales. They think that's irresponsible. A Mannatech product must offer genuine consumer benefits and fill a strategic wellness need. If it's anything less, products never make it to market.Over the last two years Mannatech developed the Optimal Skin Care System, a major line of skin care products, suitable for all skin types. The products are water-based and preservative-free. An amazing new technology allows the products to be made with gentle 'clustered water'[1] that inhibits the growth of bacteria and fungi, functioning as a preservative. Competitors' products use harsh chemical preservatives.The Optimal system was launched in Japan mid-May, 2006 and received outstanding acceptance. With just network marketing and no advertising sales in the first six weeks were $1.2 million! This becomes even more significant when you understand that Japan is the most competitive skin care market in the world. It was already saturated with skin care products when our line was introduced. Someone commented, "If your skin care products can make it in Japan they can make it anywhere!"
What is our secret? Consumer testing showed the products actually made people look visibly younger. Other results were equally outstanding:--After just one use consumers had 80% increase in skin moisture!--After eight weeks: * 100% increase in skin moisture* 96% decrease in roughness* 73% increase in radiance* 31% increase in skin tone* 32% decrease in lines and wrinkles* 21% increase in firmness.The Optimal Skin Care System is expected to create a whole new generation of Mannatech users. Initially they may only be interested in skin care, but after getting those kinds of results they will no doubt be ready to look at Mannatech's wellness products.
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